How do you measure loyalty? One good deed at a time.
I've been loyal to Marriott hotels since I started my own business 6 years ago.
Yesterday, that loyalty paid off - big time.
I have been Marriott Elite Silver for a couple of years. You only need to stay 10 nights to get it.
Last year I almost made Gold (50 nights a year) but some smart person at HQ (let's call him J.W.) decided I was close enough AND added up my years of loyalty and made me Gold anyway.
Why is that such a big deal? Two words. Concierge Lounge. I get upgraded to that floor if at all possible (for no charge) but am guaranteed access (with the secret key in the elevator) each time I stay. Adult beverages, shnacks, breakfast, and gorgeous surroundings. Aaahhhhhh.
It's a much better world when you're at that level.
Thank you Mr. Marriott for getting the economics of loyalty.
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1 comment:
Well written article.
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